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How to measure

Design your shirt

Ten minutes, a soft tape and a friend.

Measure over a thin T-shirt or bare skin, standing relaxed. Keep the tape snug but not tight — you should be able to slide a finger under it. Not sure? Choose Book a measurement call on the product page and we’ll guide you.

The measurements

Neck Around the base of the neck, where the collar sits, with one finger under the tape.
Chest Around the fullest part of the chest, under the arms, tape level across the back.
Waist Around the narrowest part of the torso, usually just above the navel.
Seat Around the fullest part of the hips.
Shoulder Across the back, from the tip of one shoulder bone to the other.
Sleeve From the shoulder tip, down the outside of a slightly bent arm, to the wrist bone.
Bicep Around the fullest part of the upper arm, relaxed.
Wrist Around the wrist bone. Add your watch if you wear one on that side.
Shirt length From the highest point of the shoulder, next to the collar, down the front to where you want the hem.

We also ask for your height and weight — they help our fitters read posture and drape.

Already own a shirt that fits?

Lay it flat and measure it the same way, then note it in the “Anything else” field. Our fitters will use both.