Tamil Nadu, todaySo why haven’t you heard of it?
Because Suvin is a difficult crop to love. It stays in the ground for around 225 days, against roughly 160 for ordinary hybrid cotton. It needs steady water, it is vulnerable to pests, and it gives fewer kilos per acre. A machine would break a staple this long, so every boll is picked by hand.
When hardier Bt hybrids arrived in the early 2000s, farmers did what any of us would do. They planted the crop that paid.
40,000Bales of Suvin a year, in the 1980s
≈1,500Bales a year today
≈12Trucks would carry India’s entire harvest
Most of it never stays here
Japanese mills have bought Suvin for decades, because they know exactly what it is. Meanwhile, India imports most of the extra-long-staple cotton its own fine shirts are made from. The best shirt in an Indian store is quite likely woven from cotton grown in Arizona or the Nile Delta.
It’s a familiar story. Something world-class, made here, that we simply never got around to telling anyone about.
Why we chose it
We didn’t set out to champion a cause. We set out to make one white shirt as well as it can be made, and a shirt is only ever as good as the fibre it starts with.
Of all the great cottons, the best one for the job was growing in Tamil Nadu. So we secured a single run of Suvin, had it spun into 120s two-ply yarn and woven into one cloth. There won’t be much of it, because there isn’t much Suvin.
We chose it because it is the finest fibre we could find for a shirt. That it happens to be Indian is simply the part of the story we enjoy telling most.